In a new editorial, the Editor-in-Chief of Retrovirology, Kuan-Teh Jeang,  discusses various approaches to citation metrics including author-focused metrics such as the H-factor, and asks:

"There is a natural tendency to judge a gift by the attractiveness of
its wrapping. In some respect, this reflects current mores of measuring
the gravitas of a scientific paper based on the journal cover in which
the work appears. Most journals have an impact factor (IF) which some
proudly display on their face page. Although historically journal IF
has been a convenient quantitative shorthand, has its (mis)use
contributed to inaccurate perceptions of the quality of scientific
articles? Is now the time that equally convenient but more individually
accurate metrics be adopted?"