Adaptive reuse of buildings in the healthcare industry
James K. Elrod and John L. Fortenberry Jr. discuss their new article on the practice of adaptive reuse and its application in the healthcare industry. This… Read more »
James K. Elrod is President and Chief Executive Officer of Shreveport, Louisiana-based Willis-Knighton Health System and is America’s longest-tenured hospital administrator. He is also the author of Breadcrumbs to Cheesecake, a book which chronicles the history of Willis-Knighton Health System.
John L. Fortenberry Jr. is Chair of the James K. Elrod Department of Health Administration, James K. Elrod Professor of Health Administration, and Professor of Marketing in the School of Business at LSU Shreveport. He is the author of six books, including Health Care Marketing: Tools and Techniques, 3rd Edition. Dr. Fortenberry also serves as Senior Advisor for Marketing and Strategy at Willis-Knighton Health System.
John L. Fortenberry Jr. is Chair of the James K. Elrod Department of Health Administration, James K. Elrod Professor of Health Administration, and Professor of Marketing in the School of Business at LSU Shreveport. He is the author of six books, including Health Care Marketing: Tools and Techniques, 3rd Edition. Dr. Fortenberry also serves as Senior Advisor for Marketing and Strategy at Willis-Knighton Health System.
Latest posts by James K. Elrod & John L. Fortenberry Jr. (see all)
- Adaptive reuse of buildings in the healthcare industry - 11th July 2017